Ocean of Opportunities

Ready to implement your idea across ports and ships around the world?

Submit Now!

An Initiative by

SCS Logo

In Partnership with

ONE Logo

Supported by

NUS Logo

What's Up!

With over 90% of world’s trade being transported by sea, the container shipping industry is a massive one. Yet, this is also a largely traditional and conservative industry which can seek many changes in the age of modern technology.

Even though containerisation has been around for more than 60 years, many aspects of the container shipping business are still heavily reliant on paper and manual processes. Do you have an idea on how to simplify tedious processes? Are you looking for an avenue to excel and to see how far your developer skills can take you? Do you have a passion to understand and apply new technologies such as in IoT or RPA? Perhaps you have a pet project and will like to test bed it in an industry. In any case, you are welcomed to join us in the Ocean of Opportunities (O3) Challenge where you stand a chance to realise your vision and implement your ideas across ports and ships around the world.

Started as an innovation project by global firms back in 2014, Symphony Creative Solutions (SCS) is now a growing independent entity with office in BLOCK71 Singapore. SCS works closely with global shipping company, Ocean Network Express (ONE), to optimise processes in shipping and develop new solutions. Today, with support from NUS Enterprise, SCS is launching the Ocean of Opportunities (O3) Challenge to reach out to collaborators and innovators in various areas.

Shortlisted teams to pitch at Innovfest unBound 2018

The following teams have been selected to pitch at InnovFest unBound 2018; after much deliberation from the judges team.

Join us on 6 June, 3.30pm-5.30pm in the Edison Room at InnovFest unBound to hear about their innovative solutions related to the shipping and maritime industry.

Register here to indicate your interest to attend the pitching; limited tickets to be given out on a first-come-first-serve basis.

Congratulations to the following teams!

  • Brightree Pte Ltd
  • HAKOVO Pte Ltd
  • Hiverlab Pte Ltd
  • Intelizest
  • Loginno
  • Númenorae
  • ShipsFocus
  • Smart Green Team
  • Workato

Challenges Categories

1. Container Tracking

There are millions of containers to be tracked around the world. These containers could be transiting on ships, storing cargo, transporting cargo, or could be sitting empty waiting for the next job. In many cases, opportunity costs are incurred when empty containers has to be transported across the globe to meet the demand for containers in another location. Operators need visibility and timely updates on the location and statuses of the containers to understand how to optimise these assets.

How can we grasp the locations and statuses of millions of containers in real-time with cost effective and long-lasting trackers or solutions?

2. Ship Connectivity/

While digital data from ship can be used to optimize the fleet operation, there are challenges in collecting these digital data. Ships are made of steel compartments making it difficult for WiFi signals to travel through compartments. Sending signals back to shore is equally challenging. Retrofitting new sensors on vessels to send data to shore servers usually requires massive cabling work and is very expensive.

How can we improve data connectivity within the ship in a cost effective way?

3. HR Training Technology

Container shipping business is very operations-centric and require constant on-site training for both newly hired and rotated employees. With multiple types of vessels and containers boxes comes with different operational methods which the employees will have to learn on-the-job. Yet, it is challenging to train all related employees on-board due to practical restrictions on the ship.

How can we replicate the on-site training environment and deliver effective operational training to employees with modern technologies?

4. Smart Underwater Inspection

Underwater inspection is conducted in order to assess ship hull and propeller condition, mechanical damage and condition of paints etc. Underwater inspection by divers is informative but it is costly. Underwater inspection is also challenging as it has to be done quickly within the tight schedules of ship docking times, during day light hours and is subjected to divers’ availability.

How can we adopt technologies to monitor ship hull conditions with ease?

5. Smart Customer Contracting

Customer contracting is a long and complicated process requiring many forms and manual data entry. Long process and waiting time may affect customer satisfaction.

How can we simplify the customer contracting process without compromising on the customer’s needs? In addition, can we improve customer experience by maintaining flexibility during the discussion of shipping arrangements?

6. Documentation Efficiency

A bill of lading (BL) is a legal document issued by shipping companies based on the shipping instruction provided by shippers through various channels such as email, fax, website etc. Many shippers generally send shipping instructions by email or fax which requires a lot of manual data entry before BL can be issued. This manual data entry process runs the risk of human errors like mistyping etc.

How can we reduce or eliminate manual data entry process to make accurate data conversion from shipping instruction to BL?

7. Fuel Prices Analytics

Fuel prices fluctuate based on the events related to supply and demand of fuel. These fluctuations could greatly affect operation costs. Many shipping companies will try to analyse predominant patterns to manage fuel price fluctuations and keep initial costs low.

How can we predict fluctuating fuel prices by utilising cutting edge analytics?

Value Proposition

Prizes to be won

First prize winners walk away with SGD 5000 cash prize in total.
Second and third prize winners can look forward to SGD 2000 and SGD 1000 respectively.

Shared Spaces

You can test out your solutions on our test beds and operational sites, or even see your idea being implemented in ports and ships all over the world.
You will also have access to our office spaces to develop your ideas.

Boot Camp

We will have a boot camp where you can continue developing your ideas.
There will be workshops that can bring your ideas to further heights.


Hear from real industry players who will be mentors to share their experiences.
You will work with our project managers who are familiar with the container shipping industry.

Industry Exposure

Make use of this chance to learn more about the opportunities that this trillion dollar industry can offer.


Early April

Announcement of challenge statements

17th April

Roadshows + Q&A

8th May

Roadshows + Q&A

21st May

Submission Deadline - 5:00pm

25th May

Announcement + Contacting of selected teams

30th May

Pitching Workshop

6th June

Pitch event at Innovfest2018 (3:30pm - 4:30pm)

July - Sep

Mentoring for selected teams

Frequently Asked Questions

I'm not living in Singapore nor am I a Singaporean. Can I take part?
Yes! Please join us! However, if you are selected to pitch at InnovFest unBound 2018 (taking place in Singapore), you will need to be present in person. Please note that sponsorship to travel to the competition is not available.
I have no experience or knowledge about the shipping industry nor about the container liner business...
Sure, please join us! We have a series of roadshows to help you get familiarized. You can also catch past Kopi Chats online here and here to find out more about what various speakers have shared about the industry.
How much does this cost to take part?
It's free! Hip hip hooray!
Can I take part as an individual?
Yes, go ahead and submit your solo proposal. However should you form teams, the most number of people in a team is restricted to 5 people. Your members should be in only one team, not multiple teams.
When is the deadline for submission?
21 May 2018, 1700h
Late entries will not be entertained. Please submit your entries here.
What am I supposed to submit?
Proceed to our google form, fill it in and upload a 5 page proposal and your 10 slide pitch deck.
If you have a Minimum Variable Product and are selected for Innovfest unBound 2018 pitching, your solution will be judged preferentially.
Can I take part in more than one problem?
Yes, you are most welcome to submit a solution for each problem. Please fill in the form once for each solution that you submit. Please also ensure you have separate 5 page PDFs proposals and 10 page slides for each problem. All submissions should still be in by 21 May 2018, 1700h.
I need data (shipping schedules, bunker prices, container dimensions). Will data be provided?
There are some data which can be readily sourced from online or open sources. Before Innovfest unBound 2018, we will not be providing any information to teams. Post selection, if there are data that only The Organisers can provide, we will provide relevant data according to needs of the solution.
What is the judging like?
Your submissions will be judged based on the following criteria :

  • Innovation
  • Technical Competency
  • Business Value
  • User Experience
Unfortunately, at this point, we are unable to reveal the exact breakdown of the scores.
I still have questions!
Please email us at info@ooo.sg.

An Initiative by

SCS Logo

Symphony Creative Solutions (SCS) focuses on changes that are happening right now in the Shipping & Logistics industry and strives to lead innovation by bridging industry with new technologies. As an innovative platform provider, we create business solutions that meet the needs of the industry and contribute to its development. We understand the hurdles in innovation and proactively seek partners to collaborate with, ultimately, to bring positive change to the Shipping and Logistics industry. Through Ocean of Opportunities (O3) Challenge, SCS aspires to identify and achieve the best and most effective solutions for the Shipping & Logistics industries.
For more information, visit www.scs71.com

In Partnership with

ONE Logo

ONE(Ocean Network Express Pte. Ltd.) is a major new global container shipping company, that comes to market in 2018, and will offer an extensive liner network service portfolio covering over 100 countries with more than 250 vessels internationally. It's key focus will be on enhanced service and innovation, supported by a highly professional and experienced staff organisation with a strong financial balance sheet.
For more information, visit www.one-line.com

Supported by

NUS Logo

NUS Enterprise plays a pivotal role in advancing innovation and entrepreneurship at NUS. It actively promotes entrepreneurship and cultivates global mind-sets and talents through the synergies of experiential entrepreneurial education, active industry partnerships, holistic entrepreneurship support and catalytic entrepreneurship outreach. As Asia's Thought Leader for Innovation & Enterprise, its initiatives complement and add a unique perspective to NUS teaching and research at the University and beyond.
For more information, visit www.enterprise.nus.edu.sg

Collaborative Partners